How healthy is your agency, on a scale of 0-100?
15 questions across six dimensions give you a score grounded in real benchmarks, a dimension breakdown, and an AI-generated improvement plan tuned to your numbers. You see the result in the browser, no email required.
What the diagnostic measures
Six dimensions that drive whether your agency is operating at margin or running uphill. Each one scores 0-100 against benchmarks already published in our Resources guides.
Pricing health
20% of overall score
Utilisation health
20% of overall score
Cash flow health
20% of overall score
Client mix health
15% of overall score
Tool stack health
15% of overall score
Founder burn
10% of overall score
What you'll get at the end
Your 0-100 overall score
Banded — Excellent (80+), Solid (60-79), At risk (40-59), Critical (under 40). Honest curves, not gamed.
Six dimension sub-scores
Each dimension scored independently with a one-line diagnosis. Surfaces the weakest one for targeted action.
AI-generated improvement plan
3-5 concrete next actions tuned to your numbers, team size, and pricing model. Operational, not aspirational.
Five minutes for a real number on your agency
Answer 15 questions about how your agency actually runs. See your score and a personalised improvement plan instantly.
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