Free resources for small agencies
Tools and guides that actually do something.
Every resource here gives you a real result. Calculators that compute what you actually need to charge. Guides with embedded tools, not lead-magnet PDFs. Peer benchmarks from agencies like yours.
Free interactive tools
Calculators and generators that give you a real result, free to use on the page.
- Agency Hourly Rate Calculator
- Project Profitability Calculator
- Utilisation Rate Calculator
- Team Capacity Planner
- Agency Retainer Calculator
- Late Invoice Cost Calculator
- Discovery Call Question Generator
- Time-to-Paid Calculator
- Agency Stack Cost Calculator
- Switching Savings Calculator
Interactive guides
Long-form articles with embedded tools and peer benchmarks. Read the whole thing on the page.
- Agency Financial Benchmarks 2026
- How to set your agency's hourly rate
- How to find unprofitable clients
- What your utilisation rate means
- When to hire your next person
- How to price an agency retainer
- The real cost of slow-paying clients
- The cost of agency tool sprawl
- Discovery questions that close better clients
- Why your agency runs out of cash
Agency finance glossary
Plain-English definitions of the terms behind the numbers, each with a formula and a worked example.
- Cost rate vs bill rate vs pay rate
- Markup vs margin
- Gross margin vs net margin
- What is agency gross income (AGI)?
- What is scope creep?
- What is over-servicing?
- What are pass-through costs?
- What is a rate card?
- What is a kill fee?
- What is deferred revenue?
Templates
132 ready-to-use templates inside Ascend: pages, databases, forms, and document generators.
- 38 page templates
- 29 database templates
- 10 form templates
- 55 document templates (invoices, proposals, contracts)