Calculators that give you a real answer.
Every tool here runs in the browser, and most hand back a permanent link with your inputs saved so a partner sees the same scenario. Built for small agencies and studios.
Free · 11 templates & checklists
The Agency Operations Toolkit
Onboarding, discovery, scope control, retainers, delivery, handoff, and offboarding — the templates a small agency runs client work on, in one PDF.
Pricing & rates16
Agency Hourly Rate Calculator
The minimum billable rate your agency needs to charge, based on target income, utilisation, overhead and profit margin.
Open toolOverhead and Profit Calculator
Solve the markup multiplier your agency needs on direct labour cost to cover overhead and hit your target profit margin.
Open toolAgency Retainer Calculator
Price a monthly agency retainer that covers delivery, overhead, and target margin. Includes scope-creep buffer and contract value projection.
Open toolEffective Hourly Rate Calculator
The gap between the rate you quote and what you really earn per hour once unbilled time is counted.
Open toolBlended Hourly Rate Calculator
Weight your team's mixed rates into one blended number for client proposals.
Open toolFreelance Break-Even Rate Calculator
The hourly rate that covers your costs — and the one that hits your income target after tax.
Open toolMinimum Project Size Calculator
The smallest project worth taking once setup and admin overhead are priced in.
Open toolSubcontractor Markup Calculator
What to bill a client for subcontracted work to stay profitable after coordination time and risk.
Open toolDesign Project Pricing Calculator
Price a web or branding project with revision rounds counted as the real cost they are.
Open toolWebflow Maintenance Retainer Pricing Calculator
Size a monthly Webflow care-plan retainer from the tasks it actually covers.
Open toolContent Cost-per-Piece Calculator
The fully-loaded cost of a blog post, email or social asset once overhead is allocated.
Open toolAgency Owner Pay Calculator
Work backward from revenue to a sustainable owner draw — deliberate pay, not whatever's left.
Open toolContent Retainer Hours Estimator
Turn a content deliverable mix into the hours it needs and the minimum retainer fee that covers it.
Open toolWebsite Hosting Markup Calculator
What to charge clients for hosting — and the annual gross profit your hosting book is worth.
Open toolProject-to-Retainer Conversion Calculator
Turn a project client's history into a fair monthly retainer proposal.
Open toolMarkup vs Margin Calculator
Enter a cost and any one of markup, margin, or price. The other two follow, plus what swapping the terms would cost you.
Open toolProfitability10
Project Profitability Calculator
Compare up to 10 clients side by side. See which are profitable and which are losing you money after overhead.
Open toolClient Profitability Calculator
See whether one client actually makes money once you subtract the hours and costs to serve them.
Open toolNon-Billable Time Cost Calculator
Put a dollar figure on the hours your team works but never bills — and the rate increase that covers them.
Open toolAgency Meeting Cost Calculator
See what recurring internal meetings cost in billable hours your team could have sold instead.
Open toolAGI per FTE Calculator
Benchmark agency gross income per full-time employee against healthy bands — the core productivity metric.
Open toolDelivery Margin by Service Line Calculator
Compare margin across your service lines and see which one actually pays the bills.
Open toolService-Mix Profitability Calculator
Model your revenue split across retainers, projects and ad management to find your most profitable mix.
Open toolAgency Profit Margin Calculator
Separate gross margin from net margin and see whether a thin bottom line is a delivery or an overhead problem.
Open toolAgency Overhead Rate Calculator
Work out your overhead as a percentage of direct labour — the number that sets a defensible billing rate.
Open toolRevenue per Employee Calculator
Benchmark revenue per head and test whether a new hire is accretive or dilutive before you make it.
Open toolCash flow8
Late Invoice Cost Calculator
See how much slow-paying clients are actually costing your agency in cash tied up and annual opportunity cost. Plus what you would recover by getting paid faster.
Open toolTime-to-Paid Calculator
Predicts your average days-to-cash by modelling each of the 5 phases of an invoice life: issue, process, approval, payment, net terms. Plus the levers ranked by impact.
Open toolWIP / Unbilled Revenue Calculator
Total the work you've delivered but not yet invoiced — the money sitting between done and paid.
Open toolAgency Financial Runway Calculator
How many months your agency can survive on cash in hand, accounting for the retainer base that offsets burn.
Open toolInvoice Payment Terms Calculator
See what Net 30 versus Net 14 versus a deposit does to the cash tied up in your receivables.
Open toolProfit First for Agencies Calculator
Turn the Profit First method into real dollar allocations across profit, owner pay, tax and operating expenses.
Open toolFreelance Go Full-Time Runway Calculator
Model savings, expenses and a ramping income to find when going full-time freelance breaks even.
Open toolFreelance Income Smoothing Calculator
Find the buffer that turns lumpy freelance income into a stable monthly draw.
Open toolCapacity & hiring2
Agency First-Hire Affordability Calculator
Whether you can afford your first hire — and the revenue point where the hours they free up pay for them.
Open toolProjects per Month Calculator
Work from an income goal to how many projects you need — and whether you have the hours to deliver them.
Open toolSales & discovery3
Discovery Call Question Generator
Generate a customised list of 12-20 discovery questions for your next agency sales call, grouped into six sections. Copy as markdown or share via URL.
Open toolSEO Audit Hours Estimator
Estimate the hours an SEO audit will take before you quote it, broken down by workstream.
Open toolFixed Price vs Time & Materials Calculator
A scored decision tool for which billing model fits a project's risk and scope stability.
Open toolOperations3
Utilisation Rate Calculator
Per-person and team-weighted utilisation with industry benchmark overlay and a what-if revenue scenario.
Open toolTeam Capacity Planner
Model your team's revenue ceiling against a 12-month target. Cheapest-lever comparison shows whether raising utilisation, lifting rates, or hiring closes the gap most cheaply.
Open toolAgency Operating Manual Generator
Answer 12 questions, get a 12-section operating manual: cadence, RACI, metrics, four playbooks (Acquire/Deliver/Bill/Retain), decision rules, tool stack, gaps, and a 30/60/90 plan. Tuned to your team size, service shape, and growth target. Free PDF download.
Open toolDiagnostics5
Agency Health Score
Free 0-100 diagnostic across 6 dimensions of agency operations: pricing, utilisation, cash flow, client mix, tool stack, founder burn. Includes an AI-generated improvement plan tuned to your numbers.
Open toolAm I Undercharging? Pricing Quiz
Six questions that surface whether your pricing is leaving money on the table.
Open toolRetainer Health Check
Score how well a recurring client is managed — Healthy, At Risk, or Over-Serviced.
Open toolAgency Tool-Stack Grader
Score how fragmented your ops stack is and what the hand-offs between tools cost you.
Open toolClient Red-Flag Scorer
Run a prospect through a scored checklist before you take the work: Take It, Proceed Carefully, or Walk Away.
Open toolTemplates & checklists11
Scope Change Request Form Template
A free form template for logging and approving out-of-scope client requests.
Open toolRetainer Burn Tracker Template
Track contracted versus used hours across a retainer period, with rollover and overage.
Open toolClient Project Database Template
A ready column set for an agency project roster — delivery, financial and relationship fields.
Open toolAgency Deliverables Tracker Template
One row per deliverable: due date, status, revision round, billable and invoiced.
Open toolWebsite Project Handoff Checklist
Everything to transfer at launch — credentials, training, post-launch scope.
Open toolWebsite Discovery Call Checklist
An eight-section checklist for a web project discovery call, prep through follow-up.
Open toolClient Offboarding Checklist
A six-phase checklist for closing out a client well — billing, files, feedback, referral.
Open toolRetainer Renewal Review Template
A pre-meeting data pull and agenda for the renewal conversation most agencies fumble.
Open toolScope-Creep Tracker Template
A delta tracker: baseline scope, change requests, approvals and the running cost.
Open toolClient Onboarding Checklist
A five-phase agency onboarding checklist, from signed deal to kicked-off project.
Open toolNew Client Questionnaire Template
A modular intake questionnaire with branding, web and marketing-retainer sections.
Open toolDocument templates9
All Document Templates
55 pre-built Word documents that fill from your data — invoices, quotes, proposals, contracts and letters.
Open toolInvoice Template
A tax invoice with line items, tax and totals that expand to fit — generated from your project and time data.
Open toolBusiness Proposal Template
Overview, scoped deliverables and investment in one document — generated per opportunity from a record.
Open toolStatement of Work (SOW) Template
Scope, deliverables, timeline and pricing for one project — the contract a proposal becomes.
Open toolChange Order Template
The signed amendment that adds scope, fee and time to work already under contract.
Open toolRetainer Agreement Template
Monthly fee, included hours, rollover rule, scope boundary and notice period for ongoing work.
Open toolMaster Services Agreement Template
The reusable legal terms each SOW hangs off. Set them once, then issue projects against it.
Open toolNDA Template (Mutual)
A two-way confidentiality agreement — confidential information, exclusions, term and survival.
Open toolEngagement Letter Template
Confirm a professional engagement in letter form — scope, fees, term and acceptance.
Open toolAgency finance glossary17
What Is a Rate Card?
The published price per role that every quote is built from. What goes on one, and when to quote a project fee instead.
Open toolWhat Is Over-Servicing?
Delivering more hours than the client is paying for. How to measure the servicing ratio and the four ways to stop it.
Open toolWhat Is a Kill Fee?
What a client owes when a project is cancelled part-way. Typical percentages and how to word the clause so it gets paid.
Open toolWhat Are Pass-Through Costs?
Third-party spend billed at cost. Why it leaves revenue before margin is measured, and the cash risk it carries.
Open toolWhat Is Scope Creep?
Work added after the scope was agreed, with no change to fee or deadline. The warning signs and how to stop it early.
Open toolGross Margin vs Net Margin
One is what is left after delivery cost, the other after overhead too. Which question each answers, with a worked example.
Open toolWhat Is Deferred Revenue?
Money collected before the work is done. Why prepaid retainers are a liability and how it differs from WIP.
Open toolWhat Is Agency Gross Income (AGI)?
Billings less pass-through costs. The basis for every agency benchmark, and not the AGI on a tax return.
Open toolWhat Is Retainer Burndown?
A plain definition of retainer burndown, with the formula and a worked example.
Open toolWrite-Off vs Write-Down in Agency Billing
The difference between a write-down and a write-off, and how each one hits your books.
Open toolAgency Target & Net Multiplier
What target multiplier and net multiplier mean, and the benchmark range for agencies.
Open toolWhat Is Effective Billing Rate?
Effective billing rate defined — revenue divided by hours worked, with a worked example.
Open toolWhat Is a Blended Rate?
How a blended rate works for a mixed-role agency team, and when it misleads.
Open toolWhat Is Billable Efficiency?
Billable efficiency defined, and how it differs from utilisation.
Open toolCost Rate vs Bill Rate
The fully-loaded cost of an hour versus what you charge for it — and the margin between.
Open toolWhat Is a Change Order?
What a change order is, and how it differs from scope creep.
Open toolWhat Is Realization Rate?
Realization rate defined — fees invoiced against fees earnable — for agencies.
Open toolTool stack2
More tools shipping weekly. See the full resources hub for guides and templates.